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Color Grading

Cinematic looks
for every frame.

We transform flat, lifeless footage into visually stunning, mood-driven masterpieces. Professional color correction and grading that elevates your brand's aesthetic.

Grade My Footage
Why Video Footage Falls Flat

Your Footage Looks Like Footage. It Should Look Like a Film.

Color is not cosmetic — it's perceptual. The same clip with flat color looks like a phone recording. The same clip with intentional color grading looks like it belongs on Netflix. Color tells the viewer how to feel, signals brand quality, and determines whether content gets shared or scrolled past. If your video color looks "just recorded," you are leaving premium brand equity on the table.

Before

“Our videos look flat and unpolished compared to competitors”

After EVOLVRX

Cinematic color grade applied — exposure corrected, contrast sculpted, shadows and highlights lifted or crushed for mood, skin tones balanced, and a signature look built for your brand.

Before

“Different camera operators mean inconsistent color across clips”

After EVOLVRX

Color matching pass — all clips normalized to a consistent baseline, then graded to a unified look. Your viewer shouldn't be able to tell which clip came from which camera.

Before

“We shoot in LOG format but don't know how to grade it”

After EVOLVRX

LOG-to-REC.709 conversion with professional LUT application and manual refinement. LOG footage handled correctly unlocks 3 stops of dynamic range your colorist can use.

Before

“We need a signature visual style for our brand videos”

After EVOLVRX

Custom LUT development — a proprietary color signature built around your brand palette, content genre, and visual identity that can be applied consistently to all future content.

The Full Picture

Everything Between "Our Footage Looks Flat" and "Every Frame Looks Intentional."

Not just color correction — a complete visual consistency system.

Primary Color Correction

Exposure normalization, white balance correction, contrast shaping, and highlight/shadow recovery — the technical foundation that makes every frame technically accurate before the creative grade begins. Camera-matched color science applied for each sensor.

01

Primary Color Correction

Secondary Color Grading

HSL qualifiers, Power Windows, and node-based workflows to selectively grade sky, skin, product, and background independently. Teal-and-orange, desaturated-moodiness, warm-lifestyle — any creative look applied with surgical precision.

02

Secondary Color Grading

Skin Tone Perfection

Faces and skin tones handled with dedicated node structures — vectorscope-balanced, Parade-verified. On-camera subjects look natural and flattering regardless of mixed lighting conditions on set.

03

Skin Tone Perfection

LOG & RAW Footage Processing

S-Log2, S-Log3, C-Log, BRAW, ProRes RAW — every major LOG format handled with proper IDT and ODT transforms. Full dynamic range extracted and graded, not just auto-converted with a flat default LUT.

04

LOG & RAW Footage Processing

Custom LUT Development

We build proprietary LUTs from your brand color palette and visual reference. Applied consistently, your branded LUT makes all video content feel cohesive — regardless of which camera or which shoot it came from.

05

Custom LUT Development

Multi-Camera Color Matching

When different cameras shoot the same production, color matching ensures A-cam and B-cam footage cuts together without jarring inconsistency. Vectorscope and scope-based matching applied to every clip.

06

Multi-Camera Color Matching

Visual Effects Integration

Color-matching CGI, VFX elements, and motion graphics to the live-action grade. Composited elements need to be graded to match the live footage they're placed on — or they look like visual effects rather than reality.

07

Visual Effects Integration

Platform-Specific Deliverables

REC.709, P3-D65, HDR10, and HLG deliverables for different distribution platforms. YouTube HDR, Instagram Reels, broadcast specs — each platform gets the color-managed version that looks correct on its displays.

08

Platform-Specific Deliverables

How It Works

From Flat Footage to a Cinematic Look You Can Apply to Everything.

A five-step system built to take your flat footage and transform it into a cinematic look you own. Each step compounds on the last.

01 / 05
Footage Review
01

Footage Review

We review your raw footage — camera specs, LOG format, lighting conditions, and any reference imagery you provide. We establish the color problem, the target look, and the delivery requirements before touching the timeline.

Primary Correction
02

Primary Correction

Exposure, white balance, and contrast corrected across all clips. Color scopes used to normalize everything to a technically accurate baseline. This is the pass that makes the grade possible; without it the creative work is built on unstable ground.

Creative Grade
03

Creative Grade

Your desired look applied — the tonal, saturation, and contrast sculpting that transforms technically correct footage into visually intentional content. Shot matching, HSL qualifiers, and secondary adjustments refined until the grade locks.

Review & Refine
04

Review & Refine

You review the grade via a frame-accurate online screening link. You provide feedback — darker shadows, warmer highlights, different skin treatment — and we refine. Two revision rounds included per project.

Deliver & Document
05

Deliver & Document

Final deliverables exported at the correct spec for each distribution platform. If we built a custom LUT, we deliver it packaged with the documented node structure so you can apply it in-house to future content.

What You Get

What Happens When Your Video Color Is Actually Intentional.

Five outcomes that stack — and compound — once your color is actually working for your brand.

Outcome 01

Footage That Feels Premium Without Reshooting

Color grading can rescue flat footage, fix mixed-light inconsistencies, and elevate raw material to a level that looks twice as expensive as it was to produce. The camera captures information; color grading makes it look like art.

Outcome 02

Brand Visual Consistency Across All Content

A branded LUT means every piece of video content — ads, social posts, YouTube, website hero videos — looks like it belongs to the same visual universe. Consistency builds premium brand perception. Inconsistency undermines it.

Outcome 03

Content That Stops the Scroll

Color is the first signal the eye processes. A cinematic grade signals quality before a single word is spoken or read. In a feed full of flat smartphone footage, properly graded video stands out immediately.

Outcome 04

Correct Color for Every Platform

The same grade looks different on a mobile OLED screen, a broadcast monitor, and a laptop display. We deliver platform-specific versions so your color looks correct where your audience actually sees it — not just in your editing suite.

Outcome 05

A Reusable Look That Gets Faster Over Time

After we build your signature LUT and document your grade structure, future projects start from a known baseline. Turnaround gets faster, consistency improves, and your visual identity compounds with every piece of content produced.

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Our Stack

The Stack Behind the Strategy

Primary grading platform, node-based workflow, Fusion VFX

BRAW footage processing, color science management

Timeline editing integration, Lumetri scope analysis

Motion graphics color integration, compositing grade

Professional color management for HDR deliverables

Custom LUT creation, 3D LUT manipulation

Color-accurate online review, client approval workflow

Real-time scopes — Waveform, Vectorscope, Parade

Monitor calibration for accurate color evaluation

Grade documentation, LUT naming conventions, deliverable specs

FAQ — Your color grading questions, straight answers.

Still have questions? We can help!

Talk to our team about your footage and visual goals.

Support Center
FAQ FAQ

Your color grading questions, straight answers.

1

All major camera formats: Sony S-Log2/3, Canon C-Log, ARRI LogC, Blackmagic BRAW, DJI D-Log, GoPro Protune, and standard REC.709. Provide the raw files and we handle the appropriate color science transforms.

2

Not required, but recommended for the best results. LOG formats capture more dynamic range — giving us more shadow and highlight detail to work with in the grade. If you shoot REC.709, we can still grade; there's just less range to sculpt.

3

A LUT (Look Up Table) is a color transformation file. A custom branded LUT means every future video you produce can have your signature look applied in one click — on any editing platform, by any editor. It's color brand consistency at scale.

4

1-3 days for a standard short-form or social video. 3-7 days for a long-form YouTube or commercial video. Feature-length or broadcast projects quoted separately. Rush turnarounds available.

5

Original camera files in their native format (BRAW, MOV, MXF, MP4) via Google Drive, WeTransfer, or Frame.io. Do not export to H.264 before sending — compressed codecs lose the color information we need to grade correctly.

6

Color correction is the technical process of making footage look neutral and accurate. Color grading is the creative process of making it look intentional and mood-specific. We do both in sequence — correction first, then the grade.

7

Yes. If you have a reference film, video, or visual look you want to match, share it. We use it as the creative direction for the grade. Color matching to a reference is one of our most common requests.

8

Two revision rounds per project. Additional rounds available at an hourly rate. We typically get to approval in the first or second round because we review with color-accurate monitors and calibrated displays.

9

Yes. HDR10 and HLG deliverables for YouTube HDR, broadcast, and streaming platforms. HDR grading requires different source material and a calibrated HDR display — let us know your delivery requirements upfront.

10

Book a free footage review. Send us a sample clip (1-2 minutes) and your reference look, and we'll grade it and show you what your footage can look like. No commitment — just proof.

Ready for Footage That Looks Like a Film

Let's Grade Your Footage and Show You What It Can Look Like.

Book a free footage review. Send us a sample clip, share a visual reference, and we'll show you a graded before/after within 24 hours. No cost. No commitment. Just proof of what color grading can do for your content.

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