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Social Media Ads

Scroll-stopping
creatives.

We design and deploy high-converting ad creatives across Meta, TikTok, and LinkedIn. Hyper-targeted campaigns that turn passive scrollers into active buyers.

Launch Social Ads
Why Social Ad Campaigns Underperform

Your Ads Are Getting Seen. They're Just Not Getting Clicked.

Most social ad campaigns die in the creative — generic stock photos, copy that sounds like a press release, and CTAs that ask cold audiences to "Buy Now" before they even understand what you do. The result: high impressions, low CTR, and a cost-per-result that makes the channel look unprofitable. Great social advertising is audience-first — the right creative for the right person at the right stage of intent.

Before

“We run ads but get few clicks or conversions”

After EVOLVRX

Creative-first strategy — audience-specific ad formats, scroll-stopping visuals, and copy written for each stage of the funnel, tested systematically until the data picks the winner.

Before

“Cost-per-result is too high to be profitable”

After EVOLVRX

Audience precision + creative testing — narrow targeting on high-intent signals reduces wasted impressions; A/B tested creative cuts cost-per-click by 30-60%.

Before

“We've tried Facebook ads and they never worked for us”

After EVOLVRX

Strategy and structure audit — most failed campaigns had wrong objectives, cold-audience CTAs, and no creative iteration. We rebuild from the brief up.

Before

“We don't know which platforms are right for our business”

After EVOLVRX

Platform-fit analysis — we map your audience's attention against Meta, TikTok, LinkedIn, and Pinterest, then allocate budget to the channels that match your buyer profile.

The Full Picture

Everything Between "Our Ads Don't Convert" and "Social Ads Are Our Best Channel."

Creative, targeting, and optimization working as one system.

Audience Research & Segmentation

We build audience maps from first-party data, lookalikes, interest clusters, and behavioral signals. Each segment gets its own creative — because a 45-year-old B2B decision-maker and a 24-year-old DTC shopper should never see the same ad.

01

Audience Research & Segmentation

Ad Creative Strategy & Production

Concept-to-delivery creative — static images, carousels, short-form video scripts, and UGC-style content designed specifically for each platform's feed behavior. Creative that stops the scroll, not blends into it.

02

Ad Creative Strategy & Production

Campaign Architecture & Funnels

TOFU, MOFU, BOFU campaign structures with the right objective for each stage. Awareness campaigns don't use conversion objectives. Retargeting campaigns don't waste budget on cold audiences. Structure determines results.

03

Campaign Architecture & Funnels

Meta Ads (Facebook & Instagram)

Full-funnel Meta campaigns — Advantage+ shopping, lead generation, retargeting sequences, and DPA (Dynamic Product Ads). Pixel setup, Custom Audiences, and CAPI integration for accurate attribution post-iOS.

04

Meta Ads (Facebook & Instagram)

TikTok Ads

TikTok-native ad creative designed for the For You Page — not repurposed Facebook content. Spark Ads, In-Feed Ads, and TopView placements. Creator-led concepts that feel organic, not promotional.

05

TikTok Ads

LinkedIn Ads

B2B-focused LinkedIn campaigns — Sponsored Content, Message Ads, and Lead Gen Forms. Account-based targeting using job title, company size, industry, and seniority. The highest-quality B2B lead channel when done right.

06

LinkedIn Ads

Creative Testing & Iteration

Systematic A/B testing — one variable at a time, statistical significance thresholds, clear winner protocols. Creative iteration is the single highest-leverage activity in social advertising. We do it constantly.

07

Creative Testing & Iteration

Tracking, Attribution & Reporting

Pixel setup, CAPI for server-side tracking, UTM framework, and GA4 integration. Every result attributed to the campaign, ad set, and creative that drove it. Weekly snapshots and monthly performance reviews.

08

Tracking, Attribution & Reporting

How It Works

From "Ads That Don't Work" to Social's Your Best Acquisition Channel.

A five-step system built to turn a failing social ad account into your highest-performing acquisition channel. Each step compounds on the last.

01 / 05
Audience & Platform Audit
01

Audience & Platform Audit

We analyze your existing ad accounts, audiences, and creative performance. If you're starting fresh, we map your target customer against each platform and define the entry strategy. No budget touches until we know exactly who we're reaching.

Creative Strategy
02

Creative Strategy

We develop creative briefs for each audience segment and funnel stage — defining the hook, the message, the format, and the CTA. The brief is the creative direction that makes production fast and testing systematic.

Build & Launch
03

Build & Launch

Campaigns built with proper structure, tracking verified, audiences loaded, and creatives uploaded across all ad sets. QA pass before anything goes live — wrong objective, wrong pixel, wrong CTA all get caught here.

Test & Optimize
04

Test & Optimize

Daily monitoring in the first two weeks. We test creative variables, cut underperformers fast, and reallocate budget to winners. Creative refresh cycles keep ad fatigue from killing performance at scale.

Scale & Compound
05

Scale & Compound

Winning creative and audience combinations scaled with confidence. New audience segments layered in. Monthly strategy reviews identify the next creative angle. The channel compounds as more data accumulates.

What You Get

What Happens When Social Advertising Is Done Right.

Five outcomes that stack — and compound — once your social advertising is actually working.

Outcome 01

Creative That Actually Stops the Scroll

Most social ads look like ads — and get scrolled past in 0.3 seconds. Ours are designed for the feed, built around the creative language of each platform, and tested until the data confirms they convert.

Outcome 02

Audiences That Match Your Best Customers

Lookalike audiences built from your real buyers, not just site visitors. Interest and behavioral stacking that narrows to genuine high-intent signals. Less wasted reach, more buyer-profile impressions.

Outcome 03

Full Funnel Coverage Without Budget Waste

Awareness, consideration, and conversion campaigns each with the right objective, the right creative, and the right audience. No cold audience getting a "Buy Now" CTA. No warm retargeting audience getting a brand video.

Outcome 04

Attribution That Survives iOS Privacy

Server-side CAPI setup, first-party data strategy, and UTM attribution across GA4. Your reporting reflects what actually happened, not just what the pixel could see.

Outcome 05

A Channel That Scales With Your Business

Once the creative-to-audience fit is proven, social ads scale. Increasing budget increases results proportionally — because the structure, tracking, and creative systems are already in place.

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Our Stack

The Stack Behind the Strategy

Facebook/Instagram campaigns, audiences, A/B testing

TikTok campaigns, creative testing, Spark Ads

B2B targeting, Sponsored Content, Lead Gen Forms

Pixel management, CAPI setup, Custom Audiences

Cross-channel attribution, audience analysis

Pixel deployment, event tracking, UTM setup

Ad creative production, format adaptation

Short-form video editing for TikTok/Reels

Custom social ads dashboards, weekly reporting

Competitor ad research, creative intelligence

FAQ — Your social ads questions, straight answers.

Still have questions? We can help!

Talk to our team about your social advertising goals.

Support Center
FAQ FAQ

Your social ads questions, straight answers.

1

It depends entirely on where your customers actually spend time. B2B companies get the best ROI from LinkedIn. DTC brands often win on Meta and TikTok. We do a platform-fit analysis before allocating any budget.

2

For Meta, a meaningful test requires at least ₹30k/month — enough to exit the learning phase and get statistically significant creative test data. LinkedIn requires more due to higher CPCs. We'll model the right budget on the first call.

3

No — it changed the attribution model, not the channel's effectiveness. We set up server-side CAPI, first-party audiences, and GA4 attribution to work around the iOS privacy changes. You still get accurate performance data.

4

Initial traffic and data within 24-48 hours of launch. Creative optimization cycles run on 7-14 day windows. Meaningful ROAS improvement is typically visible in 4-6 weeks as the algorithm learns and creative testing yields winners.

5

Yes. We handle concept, copy, and production — static images, carousels, and video script/edit for short-form. If you have existing brand assets, we adapt them. If not, we build from scratch.

6

A lookalike is an audience Meta builds by finding users who share characteristics with your existing customers or best website visitors. It's one of the highest-performing targeting methods for scaling because it's anchored to proven buyer behavior.

7

We build tiered retargeting audiences — site visitors by page, video viewers by watch percentage, and email list uploads — each with messaging calibrated to their level of familiarity with your brand.

8

Primary KPIs are cost-per-result (CPR), ROAS, and cost-per-lead — depending on your objective. We also track CTR, CPM, frequency, and creative performance individually so you can see what's driving results.

9

Yes. We audit your existing structure, fix what's broken, and take over management. We don't require you to start from scratch if your current setup has a solid foundation.

10

Book a free social ads audit. We'll review your current campaigns (or map the strategy if you're starting fresh), identify the creative and targeting gaps, and propose the right structure for your business.

Ready to Run Ads That Actually Convert

Let's Build Social Campaigns That Turn Scrollers Into Buyers.

Book a free social ads strategy session. We'll audit your current setup (or map a new one), identify the creative and targeting gaps, and show you exactly what a high-performing social campaign looks like for your business. No commitment.

Get a Free Ads Audit Ask Us Anything