We build automated, hyper-personalized retention loops across Email, SMS, and WhatsApp. Turn one-time buyers into lifelong brand advocates.
Automate RetentionMost brands spend 90% of their budget acquiring new customers — and zero effort retaining them. That's not a growth strategy. That's a treadmill. Lifecycle marketing is the highest-ROI channel in your stack — if you actually build it right.
“We send newsletters but nobody opens them”
Broadcasts have no context. Customers want messages that match where they are — not what you scheduled.
“We collect emails but never convert them”
No welcome flow, no nurture sequence. Subscribers go cold within 7 days.
“Customers buy once and disappear”
No post-purchase flow, no win-back, no loyalty trigger. You're letting LTV walk out the door.
“WhatsApp feels spammy — we avoid it”
You're confusing broadcast blasts with segmented flows. Done right, WhatsApp converts 5x better than email.
We build the full lifecycle stack — audience, segmentation, flows, creative, and reporting — across email and WhatsApp so every customer stage is covered.
A five-step buildout that turns a cold list into a compounding revenue channel — across email and WhatsApp.
We map every touchpoint a customer has with you — and every one they don't. The gaps become the roadmap. Most brands find 40% of their lifecycle revenue was never even activated.
Behavioral segments based on RFM, engagement, purchase history, and lifecycle stage. The message changes because the audience does. No more \"all subscribers\" blasts.
We build the core flows first — welcome, cart, post-purchase, win-back — then layer in browse abandonment, birthday, replenishment, and loyalty. Each flow has a goal and a measurable KPI.
Copy that sounds like a person — not a brand. Design that renders on every inbox and phone. WhatsApp templates approved and ready. Everything A/B tested from day one.
Every flow has dashboards. Open, click, conversion, revenue per recipient. We iterate monthly — killing what doesn't work, doubling down on what does. Lifecycle revenue compounds.
Five outcomes that stack — and compound — once your lifecycle marketing actually works.
Lifecycle marketing typically drives 25–40% of total revenue for mature brands. Every new customer you acquire becomes more valuable — because now you keep them.
Repeat purchase rate climbs. LTV grows. Your CAC-to-LTV ratio stops looking scary. Growth becomes sustainable — not subsidized by ad spend.
Open rates above 35%. Click rates that beat industry benchmarks. Your sender reputation improves month over month because subscribers actually want what you send.
95%+ delivery. 80%+ open rate. Conversations that convert. WhatsApp stops being a customer service chore and becomes your highest-performing marketing channel.
Unified customer view across email, SMS, WhatsApp, and purchase history. You finally know what's working, what's not, and where the next dollar should go.
Ecommerce email + SMS automation, segmentation, flows
SMB email marketing, broadcast campaigns, automation
B2B lifecycle, CRM-driven nurture, lead scoring
WhatsApp Business API, template flows, chatbots
WhatsApp commerce, catalog, broadcast compliance
Behavioral trigger-based messaging, multi-channel
Email marketing sends messages. Lifecycle marketing sends the right message to the right person at the right moment across channels — email, WhatsApp, SMS. It's a system, not a send.
Email still works — but its attention is splitting. WhatsApp gets 80%+ open rates vs 20–30% for email. The two channels amplify each other: we use them for different moments, not the same message twice.
Core flows (welcome, cart, post-purchase) generate revenue within the first 30 days. Full lifecycle impact — measurable shift in LTV and repeat rate — shows in 90–120 days as flows accumulate data and optimize.
Yes. We've migrated clients from Mailchimp → Klaviyo, HubSpot → Customer.io, and onto WhatsApp Business API from scratch. We handle DNS, deliverability setup, data transfer, and flow rebuilds — with zero revenue downtime.
You pay per conversation (utility vs marketing, template-based). Marketing conversations in India cost ~₹0.80 each. For most brands, WhatsApp pays for itself inside the first abandoned cart flow.
GDPR/DPDP compliant from day one. Double opt-in where required, clean unsubscribe handling, and proper sunset rules. We protect sender reputation — which protects your revenue.
Yes. We build a modular email design system matched to your brand — so every campaign and flow looks cohesive, renders on every client (including Outlook), and ships without needing design review each time.
We write and design everything. You approve. You'll never be stuck writing subject lines at 11 PM. Your team reviews strategy and voice, not individual emails.
For transactional + triggered flows: 40–70%. For broadcasts: 25–35%. For WhatsApp: 80%+. Anything below these and we dig into list health, segmentation, or creative fit.
Book a free lifecycle audit. We review your current flows (or lack of them), map the revenue gaps, and show you what to build in what order. 45 minutes. Zero commitment.
Book a free lifecycle marketing audit. We'll review your flows, segmentation, and WhatsApp setup — and show you exactly which gaps are costing you the most revenue.
